MY SERVICES INCLUDE
MARKETING OPERATIONS ASSESSMENT AND OPTIMIZATION
From pinpointing inefficiencies to streamlining processes,we will evaluate and refine your marketing operations to ensure seamless alignment with your business goals.
PROCESS IMPROVEMENT AND STREAMLINING
Together, we will collaborate to identify areasof improvement, implementing strategies that boost efficiency and reduce bottlenecks, allowing you to achieve further operational excellence.
MARKETING AUTOMATION AND TECHNOLOGY RECOMMENDATIONS
With researched recommendations and implemented support, you can stay ahead of the curve with cutting-edge marketing automation and technology solutions that enhance productivity and effectiveness.
FUNCTIONAL CMO OR
MANAGER
Whether you require an interim Chief Marketing Officer or adedicated Marketing Manager, I offer tailored functional roles that meet theneeds of your business
SOME OF MY HAPPY CUSTOMERS
WHO I AM
A MARKETING PROFESSIONAL AND ENTREPRENEUR DRIVEN BY MARKETING OPERATIONS THAT SCALE BUSINESSES
I embarked on my entrepreneurial journey during high school, co-founding CP Lawn Care to break free from mundane high school jobs and cultivate a thriving business. We expanded to 20 lawn care accounts and even more snow removal clients during winter. CP Lawn Care started my fascination with operations as I witnessed how a well-oiled machine can make or break a business.
In my senior year, I decided to part ways with my business partner to fully commit to my passion for running and secured multiple college scholarship offers. Excelling in collegiate athletics, I ran for an NAIA school, laying the foundation for my post-college endeavors.
My professional journey started at Pepsi, where I embraced early mornings, stocked shelves, and crafted in-store promotions. Transitioning to a local newspaper company, I honed my traditional and digital marketing skills, devising practical strategies that elevated the company's outreach.
Yearning for continual professional growth, I joined a publishing company catering to clients in the construction industry, including giants like BobCat and Caterpillar. Simultaneously, I ventured into real estate, overseeing my first live-in house flip. COVID hit, which led to me spearheading the marketing department, contributing to the company's historic peak in net revenue, managing Dunkin' franchise rights across three states, and overseeing gas stations and fast-casual restaurants.
My journey took me back to the digital landscape, where I joined a white-label agency group, aiding agency owners in scaling their businesses through streamlined operations and personalized marketing strategies. Today, I am helping an insurance solutions company enter the North American market by spearheading one of the divisions' marketing departments by creating processes and tailored marketing strategies across each sector within my department.
Beyond the professional realm, my love for exploring breweries and coffee shops is complemented by the delightful company of my dog, Gracie, who is really running the show. As a college basketball enthusiast, attending the Final Four has been a lifelong dream that continues to fuel my passion for the sport.
ATTENTION READ ALL ABOUT IT!
I have been very blessed to share my knowledge with these media outlets
HOW TO LISTEN EFFECTIVELY TO SUCCEED PERSONALLY AND PROFESSIONALLY
Build credibility: People who listen effectively are often seen as trustworthy and reliable, which can help them build credibility both personally and professionally. This can lead to increased opportunities for career advancement and personal growth.
HOW TO BREAK INTO PRODUCT MARKETING: 10 EXPERT OPINIONS (2024)
It involves developing a go-to-market strategy and deciding the product’s messaging and positioning. This means deciding on the message, position, launch, and overall sales plan of the product for internal teams as well as for consumers.
USING AI AND AI-GENERATED ART IN DIGITAL MARKETING STRATEGY
In the hustle of business, have you ever thought about adding a splash of uniqueness to your brand? Imagine this: art created not by hands, but by smart algorithms. Yep, AI-generated art in digital marketing strategy is a thing, and it’s not just about looking good. It’s about making your brand more ‘you’ and forming a deep connection with your customers. Optimize your visual storytelling midway by seamlessly incorporating the impact of using AI-generated images into your brand strategy.
FROM FRENZY TO FOCUS
How We Can Cancel Hustle Culture And Create A New Sustainable Work Paradigm
